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Obsolete to Absolute, with Banking-as-a-Service


Obsolete to Absolute

Discover Banking-as-a-Service (BaaS): From obsolete practices to absolute potential in tomorrow’s financial landscape

A $25 billion opportunity!

Banking-as-a-Service (BaaS) is revolutionising the financial services sector, reshaping how banks deliver financial products and services to consumers and businesses.

This whitepaper is specifically designed for incumbent banks considering BaaS. With BaaS as a business model, banks can partner non-bank entities and integrate banking capabilities, enabling these non-bank entities to offer financial services to their customers without the need to obtain a banking license or build their own banking infrastructure. This presents significant market opportunities to the entire ecosystem.

By 2026, Forbes reports that Embedded Finance is projected to reach USD7 trillion in transaction value and BaaS could evolve into a USD$25 billion opportunity for banks, underscoring its pivotal role in the ever-evolving financial landscape. This paper examines the key drivers fuelling the growth of BaaS, its impact and transformative potential on banks and non-bank entities, and its profound implications for consumers. Case studies will also illustrate the various BaaS implementations and offer valuable insights for banks interested in pursuing a BaaS strategy.

Banks looking to provide BaaS as a value proposition will find audax’s and Thought Machine’s solutions well-positioned to seize this unique opportunity and succeed in the new era of financial services.

Unpacking the whitepaper

  • What are the various digital banking models?
  • What is BaaS, Open Banking and Embedded Finance?
  • What do financial institutions stand to gain with BaaS?
  • What should you consider when selecting a BaaS provider?
  • How can you harness the benefits of BaaS with Thought Machine and audax?

Download our whitepaper

Ready to dive deep into the transformative world of BaaS?

Complete the form below to download the full whitepaper. Gain unparalleled insights, case studies, and strategies that will empower your bank to lead in the evolving financial landscape. Don’t miss out on harnessing the potential of BaaS for your institution. Get your exclusive whitepaper today.

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Embedded Finance: The Reality Check for Banks


Embedded Finance: The Reality Check for Banks


26 October, 2023

Change. Every sector faces it, but in the financial world, the ace is relentless. As if staying ahead wasn’t challenging enough, the era of digital banking transformation for traditional banks is dawning, and it heralds the age of Embedded Finance. For Chief Technological Officers (CTOs) & Chief Investment Officers (CIOs), this isn’t just another buzzword – it’s a seismic shift with its own set of headaches.

Quote by Kelvin Tan

Kelvin Tan, CEO & Chief Dreamer of audax Financial Technology (previously Managing Director & Global Head of Standard Chartered nexus), hits the nail on the head: “Embedded finance is already giving the more forward-looking banks access to new revenue streams and to previously unbanked customers. People need to understand exactly how big an opportunity it is and get a move on. The first five to scale in this will corner the market.”


But we get it; transitioning isn’t easy. So, let’s break it down.


The Evolution of the Embedded Finance Proposition: Embedded finance was initially about straightforward, transaction-based services. But now? It’s evolved into an opportunity for digital banking transformation for traditional banks. We’re talking about DeFi, Web 3.0, and the benefits of partnering with fintech companies for comprehensive banking solutions. It can be daunting, but the upside is a redefined relationship banking and a closing of historical service gaps.


Embedded Finance Distribution is Verticalising: As the world of Software-as-a-Service (SaaS) undergoes change, so must embedded finance. With specialised platforms becoming data goldmines, this could be where a cloud-native banking platform for fintechs and banks shines. Platforms are already predicting lending trends. For traditional banks wondering, “How can Banking-as-a-Service (BaaS) help traditional banks offer more innovative financial products?” – the answer lies in embracing this shift or risk obsolescence.


Banks are Getting More Active: Higher interest rates might seem like a good thing, but they’re a double-edged sword. While boosting margins for some, they’re giving fintechs a competitive edge. By being able to have all your digital banking capabilities in a single platform, Kelvin suggests that this is a “land-grab moment.” Fortune is on the side of the bold, no matter the size of the institution. So for banks feeling overwhelmed, we’re here, equipped with white-label digital banking solutions & next-gen tech tools for you.


The Importance of Regulation Cannot be Overlooked: Let’s face it, regulations can be a migraine in the making. From keeping pace with open banking changes to the growing pressure on embedded finance platforms to streamline consumer interactions, it’s a tightrope walk. And with the marriage of technology and regulation (hello, cybersecurity!), the challenges amplify. Here’s a thought: What if regulations were machine-readable? It’s not a distant dream but a necessary evolution.


Embedded finance isn’t the future – it’s the here and now. And while it’s filled with its share of hurdles, it’s also ripe with opportunity. At audax, we’re not just bystanders; we’re in the trenches with you. Let’s navigate this evolving landscape together, empowering you to scale and modernise at speed with our digital banking capabilities, so that you can focus on your business.


If you’re navigating the tumultuous waters of embedded finance now, we’ve got your back. Curious about what audax the only live full stack digital banking platform that has delivered BaaS in Asia, brings to the table? Take a tour here.


Or prefer a genuine chat about the challenges? We’re always up for a conversation, especially if it means helping you out. You can connect with us by filling up the “Get in touch” form & a member of our team will be in touch with you soon.


Before we conclude, a big shout-out to the team at aperture. They’ve done some fantastic legwork in chatting with the brightest minds in the finance world, distilling their wisdom into the indispensable report that we have taken reference from, “Embedded Finance Predictions: insights into a fast-evolving market.” Keen on diving deeper? Download the full report here.